Boosting Sales for a Health & Personal Care Brand (₹10 lakhs to ₹16 lakhs in just 30 days)

Client Overview:

A rising Health & Personal Care brand in India approached us to scale their online presence and optimize their sales funnel on Amazon. Despite being relatively new to the market, the brand aspired to compete with well-established players in an increasingly crowded space.

Goal:

Increase sales while reducing high ACOS, ensuring the brand could compete against larger competitors.

Proof of Success:

Sales grew from ₹10 lakhs to ₹16 lakhs in just 30 days.

Category : Health & personal care

Market : India

Service provided:

• Account management

The Challenges:

1. Fairly New Brand in a Competitive Market: Entering a space dominated by well-established brands with significant resources and brand recognition

2. Amateur Advertising Strategy: Advertising cost was high with suboptimal conversions, resulting in limited return on ad spend

3. Poor SEO and Brand Visibility: The brand's listings were not optimized for organic discovery, limiting traffic

The Approach:

1. SEO & Listing Optimization:
Our team began by conducting a thorough SEO audit to identify weak points in the listings. We identified critical keyword gaps and performed comprehensive optimization to ensure the product appeared in more relevant search results.

2. Advertising Strategy:
A tailored PPC strategy was designed based on product category insights and competitor analysis. We implemented targeted campaigns aimed at driving higher traffic while also reducing ad spend inefficiencies. To further refine performance, ongoing A/B testing was conducted to optimize campaigns continuously. Created and published video ads for enhanced visibility.

3. Conversion Rate Optimization:
We tested and improved the product's main image, utilizing A/B testing to discover which visuals converted better. We enhanced product descriptions and implemented premium A+ content to deliver detailed and visually engaging information. These steps helped simplify purchase decisions and improve customer trust.

4. Compliance & Account Health:
Our team worked closely with the client to clean up multiple account violations, ensuring the brand met all Amazon compliance guidelines. We also implemented regular account health checks to prevent further violations, ensuring the account remained in good standing.

The Impact:

1. Significant Sales Growth:
The brand's sales increased from ₹10 lakhs to ₹16 lakhs within just 30 days, a 60% growth rate, helping the client establish a stronger foothold in the competitive Health & Personal Care market.

2. ACOS Reduction:
During the same 30-day period, we managed to bring down the Account ACOS from 44% to 35%, enhancing profitability and increasing the return on ad spend.

3. Improved Visibility and Traffic:
Optimized listings resulted in higher rankings on Amazon's search results, which boosted organic traffic. Combined with targeted ads, this led to better product visibility and a steady flow of qualified leads.

4. Stronger Account Health:
By resolving compliance issues and cleaning up violations, we improved the overall account health. The brand was able to operate more efficiently without the risk of penalties or suspensions from Amazon.

Conclusion:

With a holistic approach focusing on SEO, PPC optimization, and compliance, the Health & Personal Care brand experienced remarkable growth in a short time. Through expert management, the brand not only boosted its sales but also improved profitability and ensured long-term sustainability on Amazon's marketplace.