Case Study: Transforming a Dry Fruit Brand’s Sales on Amazon

Client Overview

A growing dry fruit brand was struggling to scale in the competitive Indian grocery market dominated by well-funded players. The client sought a solution to increase sales and profitability while competing against larger brands.

Proof of success

The Challenges

1. Subpar Creatives:

   • Low-quality images.

   • Missing A+ content and videos.

   • Lack of a compelling brand store.

2. Inefficient Advertising Strategy:

   • High ad spend with low returns.

   • Outdated and unoptimized campaigns.

3. Limited Visibility:

   • Poorly optimized listings.

   • Low organic traffic due to keyword gaps and weak SEO.

4. Account Compliance Issues:

   • Multiple violations affecting account health and operational efficiency.

Our approach:

1. Revamping Creatives

• Conducted A/B testing to identify high-performing images for listings.

• Enhanced listing visuals and implemented A+ content to showcase product benefits.

• Designed engaging product videos and revamped the Amazon Brand Store for a premium shopping experience.

2. SEO & Listing Optimization

• Conducted a thorough SEO audit to uncover critical gaps.

• Integrated high-ranking keywords into titles, bullet points, and descriptions.

• Improved discoverability by ensuring listings aligned with search trends and customer intent.

3. Optimizing Advertising Strategy

• Designed a data-driven PPC strategy tailored to the product category.

• Ran targeted campaigns to drive qualified traffic while minimizing ad spend inefficiencies.

• Launched video ads to increase visibility and boost engagement rates.

4. Strengthening Account Compliance & Health

• Resolved account violations and implemented regular health checks.

• Ensured all activities adhered to Amazon’s compliance guidelines, reducing risks of penalties or suspensions.

Results achieved

1. Explosive Sales Growth

• Sales skyrocketed by 2.6X, from ₹2.96 lakhs to ₹7.84 lakhs in just 2 months, helping the brand establish a competitive edge in the grocery segment.

2. Reduced Advertising Costs

• ACOS dropped from 28% to 21%, significantly improving profitability and maximizing returns on ad spend.

3. Enhanced Visibility

• Optimized listings achieved higher search rankings, resulting in a steady increase in organic traffic.

• A strategic mix of PPC and organic efforts ensured consistent and qualified leads.

4. Improved Account Health

• By resolving compliance issues, the account regained stability and was set up for sustainable operations.

Conclusion:

Through a comprehensive approach involving creative enhancements, SEO, targeted advertising, and compliance management, the dry fruit brand achieved remarkable results in a short period.

This case highlights how tailored strategies and expert execution can drive exponential growth and profitability for small and medium-sized brands in competitive marketplaces like Amazon.